The Daily Life of a Middle-Aged Online Shopper in Another World

Kenichi is steadily increasing his sales when Myaley and other beastfolk are lured into him by the smell of spices. He refuses to sell spices to them so he can stay off the radar of the spice syndicates, but he gives into pressure from the beastfolk and offers an alternative. Primula, the first daughter of the Mallow Trading Company appears before Kenichi.

Kenichi decides to live in the forest, but first he must build a cabin with all its accessories in order to lead a peaceful life.

Primula has been kidnapped by bandits! Kenichi gathers some allies and heads off to rescue her.

After rescuing Primula, Kenichi returns to collect his reward and sell their loot, but now it's only a matter of time before he attracts the attention of the nobles.

Kenichi re-establishes his base at the lake near Astrantia where he makes picture books with Anemone and Anemone makes a new friend her age.

After fending off an attack on Crouton, Kenichi secures the Chicory to save Mary and helps them immigrate to Norspaul before Primula finally catches up to him in Astrantia.

Primula establishes a restaurant in Astrantia and brings home her new bodyguard, the catwoman, Nyamena, while Kenichi mines gems from a cliffside.

Myaley discovers a dungeon near their home that harbors gems and giant cave spiders. While her and Kenichi try to clear it out, Primula's restaurants deal with harassment from the spice syndicate.

The Eupatorium Viscountcy is behind on their mandated construction of a public canal, so the nobles turn to Kenichi for aid, and Primula learns Thogalum has been ripping off the nobles and the construction crew.

Kenichi briefly looks for information on Anemone's mother, and then Mallow arrives so they can root Thogalum out of the Eupatorium Viscountcy.

Ken`ichi and his family arrive at the royal palace. After being greeted by Princess Lilith, they spend the next few days at her whims.

Forced to fight, Kenichi threatens the nation before Princess Lilith offers him a way to back down.