The Imagineering Story

Without Walt’s guidance, the development of Florida’s Walt Disney World is a risky endeavor, but Roy O. Disney fulfills his brother’s wish. A second generation of designers carry out the last of Walt’s ideas - EPCOT, where the Imagineers achieve a higher purpose beyond entertainment. Simultaneously, the first international park opens in Japan. No future plans threaten the survival of the company.

Michael Eisner and Frank Wells save Imagineering and encourage widespread growth. They make Disney cool and relevant with teenagers. Every design project the Imagineers touch turns to gold. The crown jewel, Euro Disneyland, goes over budget and encounters resistance. Poor press coverage and cultural missteps cause low attendance. Humbled, management shies away from future Magic Kingdoms.

After a tragic downturn, Michael Eisner steps back from creative stress and hires business-minded managers to fill the void. The pendulum swings from art to commerce. The Imagineers enter an era of austerity. While some projects enjoy enormous success, others are cancelled, and still others, disappoint. The pattern seems irreversible.

Under Bog Iger's leadership, the Imagineers begin a creative renaissance, plussing parks worldwide.

The Imagineers open a new Disney resort in China, then blockbuster worlds of immersion.